Regional Food Bank of Oklahoma, Walmart and Feeding America Launch

“Fight Hunger. Spark Change.” Campaign to Combat Hunger in Oklahoma

Throughout April, online acts of support, purchases of participating products and donations at Walmart registers can help Feeding America secure at least 200 million meals on behalf of local member food banks

OKLAHOMA CITY - (April 6, 2018) – One in six Oklahomans has inconsistent access to healthy food. From April 2 through April 30, Oklahomans can make a real difference in the lives of local families struggling to put food on the table. This week, the Regional Food Bank of Oklahoma, Walmart and Feeding America kicked off the fifth annual nationwide “Fight Hunger. Spark Change.” campaign online and in stores.

“This campaign will help increase awareness about the issue of hunger in America, allowing us to secure more local funds and ultimately provide more food to Oklahomans in need of food assistance,” said Katie Fitzgerald, chief executive officer of the Regional Food Bank. “We want to thank Walmart and our community for helping us end hunger.”

Through April 30, Walmart is offering four ways that customers can get involved and fight hunger online, in-store and through social sharing to help secure meals for local food banks, including the Regional Food Bank. Visit Walmart.com/fighthunger for further details. Here are the ways customers can participate in the fight against hunger:

  • Purchase Product: For every participating product purchased at Walmart stores or on Walmart.com from April 2 through April 30, 2018, the supplier will donate the monetary equivalent of one meal (10 cents) on behalf of a Feeding America member food bank, like the Regional Food Bank.
  • Donate money: Donations made to the Regional Food Bank can be made at the register in increments of $1, $2, $5 or an amount chosen by the customer. Donating is also an option at the self-checkout (Scan and Go) register.
  • Make an online act of support: For every traceable post of campaign content with #FightHunger on Instagram and for every traceable share or retweet on Facebook and Twitter of campaign content, Walmart will donate $10 to Feeding America. For every click on the support button on the program website, Walmart will donate $1 to Feeding America, up to $1.5 million.
  • Use the Walmart Credit Card: Synchrony Bank will donate the monetary equivalent of one meal (10 cents) for each Walmart Credit Card transaction made at Walmart stores and on Walmart.com during the campaign, up to $750,000

The ‘’Fight Hunger. Spark Change.’’ campaign launches at a critical time. Oklahoma is the sixth hungriest state in the nation. In fact, one in six Oklahomans has inconsistent access to healthy food.

“In communities big and small across the country, there are families struggling with hunger,” said Kathleen McLaughlin, president of the Walmart Foundation and chief sustainability officer for Walmart. “By working together during this campaign with our suppliers, customers and friends at Feeding America, we can help secure 200 million meals that will help those who need it most.”

Last year, the Regional Food bank benefited from $177,100 from Walmart’s “‘Fight Hunger. Spark Change.’’ campaign and nearly 8.3 million pounds of food from Walmart stores throughout central and western Oklahoma.

To learn more about the campaign, visit www.walmart.com/fighthunger.

To download video and photos, visit https://corporate.walmart.com/newsroom.

About the Regional Food Bank of Oklahoma
The Regional Food Bank of Oklahoma is the state’s largest hunger-relief organization and a member of Feeding America’s network of Food Banks. The 501(c)(3) nonprofit provides enough food to feed more than 136,000 hungry Oklahomans each week through a network of more than 1,300 schools and charitable feeding programs in 53 central and western Oklahoma counties. Since its inception in 1980, the Regional Food Bank has distributed more than 613 million pounds of food to feed Oklahomans living with hunger. For more information, visit http://www.regionalfoodbank.org; find us on Facebook at www.facebook.com/regionalfoodbank or follow us on Twitter at www.twitter.com/rfbo.

About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, nearly 270 million customers and members visit our more than 11,700 stores under 59 banners in 28 countries and eCommerce websites. With fiscal year 2018 revenue of $500.3 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.

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