Produce partners at Homeland stores are uniting to raise funds for hunger relief in Oklahoma

OKLAHOMA CITY – May 30, 2018 – The healthy eating-focused Homeland Stores’ Produce for Kids® campaign launches on May 30 and will raise funds for the Regional Food Bank of Oklahoma’s Food for Kids Programs. In addition to giving back to the Regional Food Bank, the campaign offers Homeland shoppers healthy meal solutions, recipes and tips. Over the last five years, the campaign raised more than $50,000 to feed chronically hungry children across central and western Oklahoma.

The Homeland and Produce for Kids campaign, which will run through June 27, is supported by six participating fresh fruit and vegetable companies. Homeland grocery shoppers are encouraged to support these brands by eating more nutritious fruits and vegetables.

Shoppers can visit produceforkids.com/Oklahoma, which features more than 400 registered dietitian-approved and family-tested recipes, meal planning tools, the chance to win a Homeland gift card, grocery store-specific campaign details, and healthy tips from real parents.

“At Homeland, our mission is to provide our customers with a fresh and healthy experience every time they enter our stores while creating strong local communities,” said Mark Hendricks, produce director Homeland. “Our partnership with Produce for Kids encourages our shoppers to introduce fresh fruits and vegetables to their families while supporting local children in need of food."

In-store displays and signage, featuring the Produce for Kids and the Regional Food Bank’s logos, will be displayed in Homeland produce departments for the duration of the campaign. The signage will direct shoppers to produceforkids.com/oklahoma. Additionally, shoppers will be encouraged to share their own healthy recipes and ideas during the campaign using the hashtag #produceforkids.

Suppliers participating in the Homeland and Produce for Kids campaign include: Avocados from Mexico, Delano Farms Company, Green Giant™ Fresh, RealSweet® Vidalia® Onions and The Produce Exchange -Victory Garden® Sage Fruit®.

“We are beyond thrilled to move into our seventh year partnering  Homeland stores to educate families about the benefits of eating nutritious produce,” said John Shuman, president of Produce for Kids. “We are extremely proud of the $6 million we have raised to support children and families nationwide and are excited to partner again with Homeland to help end hunger in the Oklahoma.”

Every $100 raised at the event will support a child in a Food for Kids Program for an entire year. Last year, the Regional Food Bank fed nearly 44,000 chronically hungry children through these Food for Kids Programs:

  • Backpack Program: During the school year, chronically hungry elementary school students receive a backpack full of nutritious, kid-friendly, non-perishable food every Friday.
  • Kid’s Café: An after school program, Kid’s Café provides food, mentoring, tutoring, and a variety of other activities.
  • School Pantry Program: This program provides chronically hungry middle and high school students with food to sustain them after school and over weekends and school holidays.
  • Summer Feeding: This program provides meals to children 18 and under over the long summer months when free and reduced price meals are not available at school. This summer, sites across central and western Oklahoma will provide meals to children living with hunger.

For more information about the Homeland and Produce for Kids campaign, visit produceforkids.com/oklahoma.

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About Produce for Kids®
Produce for Kids® believes in creating a healthier generation. As a cause marketing organization, Produce for Kids creates programs that provide easy, fun, and inspiring recipes. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $6 million to charities that support children and families. To learn more about Produce for Kids and healthy eating, visit www.produceforkids.com, Facebook, Twitter, Pinterest or Instagram.

About Homeland Stores
Homeland is Oklahoma’s largest locally-owned grocery store chain with 31 locations statewide.  Homeland has been 100% Employee Owned since 2011.  Homeland’s mission is to serve its community by providing exceptional customer service, competitive prices and the freshest meat and produce available.  For more information, please visit http://www.homelandstores.com/.

About the Regional Food Bank of Oklahoma
The Regional Food Bank of Oklahoma is the state’s largest hunger relief organization.  The 501(c)(3) nonprofit provides enough food to feed more than 136,000 hungry Oklahomans each week through a network of more than 1,300 schools and charitable feeding programs in 53 central and western Oklahoma counties. Since its inception in 1980, the Regional Food Bank has distributed more than 653 million pounds of food to feed Oklahoma’s hungry.  For more information, visit http://www.regionalfoodbank.org; or find us on Facebook.