Regional Food Bank of Oklahoma, Walmart, Sam’s Club and Feeding America Launch “Fight Hunger. Spark Change.” Campaign to Combat Hunger
(OKLAHOMA CITY) - April 22, 2019 – One in eight Americans in communities across the United States struggle with hunger, according to the U.S. Department of Agriculture. In Oklahoma, one in six residents do not have consistent access to food. To raise awareness and combat the issue, Walmart, Sam’s Club, Feeding America® and the Regional Food Bank of Oklahoma are kicking off its sixth annual nationwide “Fight Hunger. Spark Change.” (FHSC) campaign, which will run from April 22 to May 20.
With 749 million meals achieved over the last five years, Oklahoma customers and members can help the Feeding America network secure its 1 billion cumulative meals goal in three ways.
- For every participating product purchased at U.S. Walmart stores, Sam’s Clubs or on Walmart.com during the campaign, the supplier will donate the monetary equivalent of at least one meal ($0.10) on behalf of a Feeding America member food bank, up to applicable limits. Each participating item purchased at Sam's Club will provide the equivalent of five meals.
- Donate money to your local Feeding America food bank at participating Sam’s Club and Walmart stores in the U.S.
- Donate at feedingamerica.org/Walmart.
Walmart kickstarted the campaign with a $3 million donation to Feeding America and member food banks including the Regional Food Bank. A purchase of one of the 267 participating items helps secure the equivalent of one meal. Each Walmart and Sam’s Club will partner with at least one Feeding America local food bank, and the 18 participating suppliers include: Bush Brothers, Campbell’s, Conagra Brands, Cliff Bar, General Mills, Gold Peak Tea, Great Value, Hidden Valley, JM Smucker, Kellogg, Kraft Heinz, McCormick, Motts, PepsiCo, Post, Uncle Ben’s, Nature Nate’s Honey and Unilever.
"This partnership has helped to provide hundreds of thousands of meals to those living with hunger in central and western Oklahoma," said Katie Fitzgerald, chief executive officer of the Regional Food Bank. "We are so very grateful for the hope that our friends at Walmart have helped to provide through this campaign."
“As we go into our sixth year of the ‘Fight Hunger. Spark Change.’ campaign, it’s exciting to approach the 1 billion mark in terms of charitable meals secured for Feeding America over the life of the program,” said Kathleen McLaughlin, chief sustainability officer for Walmart. “Food insecurity continues to affect communities across the United States. Working with Feeding America, our customers, members, associates and suppliers, Walmart and Sam’s Club aim to be part of the solution.”
Last year, the Regional Food Bank received more than $218,000 through the FHSC campaign.