Food for Kids Challenge Delivers Blow Against Childhood Hunger

(OKLAHOMA CITY) – June 20, 2019 - Through the generosity of Oklahoma businesses and residents, more than $163,350 was raised in less than two days during the Food for Kids Challenge. The donations will benefit the Regional Food Bank of Oklahoma’s Food for Kids Programs. 

Magic 104.1 KMGL's "Magic Man" Jeff Roberts broadcast live from on top of a billboard at Metro Ford of OKC until $150,000 was raised for the Regional Food Bank of Oklahoma's Food for Kids Programs. That total was met, and exceeded, after just 36 hours thanks to the generosity of fellow Oklahomans. 

"We are in awe of the generosity displayed by Oklahoma residents during the Food for Kids Challenge. Their kindness will help to provide more than 653,400 meals for Oklahoma children living with food insecurity," said Katie Fitzgerald, chief executive officer of the Regional Food Bank.

Several donors were hoisted in a lift to make donations directly to the Magic Man. Thanks to a group of anonymous donors, the first $65,000 donated was matched dollar for dollar.  Special prizes from the Oklahoma City Dodgers, Jersey Mike's Subs and Dunkin' Donuts were presented to those who donated in person at the billboard site. 

"Our heartfelt thanks goes out to our partners at News 9 and KMGL. The tireless efforts of their employees during the Food for Kids Challenge helped to ensure that thousands of meals will be provided children in need of food assistance in central and western Oklahoma," Fitzgerald said. 

Donations collected during the challenge will help provide nutritious food to children like Donnie, a fifth grader who participates in the Regional Food Bank's Backpack Program, one of four Food for Kids Programs.

"I take the packs home to share with my four siblings. We really like the juice, pork jerky and cereal," Donnie said. 

The Backpack Program provides kid-friendly, nutritious food to elementary school children who have been identified by staff as food insecure. Backpacks are given to children before long breaks and weekends. The Regional Food Bank must purchase all food provided through the Backpack Program to ensure it is kid-friendly and meets childhood nutrition guidelines.

Donations to the Regional Food Bank's Food for Kids Programs can be made by visiting or by calling 405-600-3136.