Regional Food Bank to Benefit from Walmart’s “Fight Hunger. Spark Change.”  Campaign

Through Online Support, Purchasing Participating Products and Donating at the Register, Campaign Aims to Help Secure 100 Million Meals on Behalf of Member Food Banks

(OKLAHOMA CITY) – April 17, 2017 ­– Today, Walmart launched its “Fight Hunger. Spark Change.” campaign, a nationwide initiative calling on the public to take action in the fight against hunger. The Feeding America nationwide network of 200 food banks, of which the Regional Food Bank of Oklahoma is a member, stands to benefit from the campaign goal to secure at least 100 million meals for Feeding America food banks across the country.

Oklahoma is one of the hungriest states in the nation.  With one in six people in Oklahoman struggling with hunger, the “Fight Hunger. Spark Change.” campaign comes at a critical time.

“We appreciate Walmart’s ongoing commitment to fighting hunger and are thrilled that Walmart is asking the public to get involved and make a difference in their local communities through the ‘Fight Hunger. Spark Change.’ campaign,” said Katie Fitzgerald, chief executive officer of the Regional Food Bank of Oklahoma. “This campaign will significantly boost our collective ability to raise awareness about the issue of hunger in America, allowing us to secure more local funds and ultimately provide food to more people in need in central and western Oklahoma.  We hope the community will take action and participate in the campaign.”

Working with customers, Discover and five of its national suppliers – Campbell Soup Company, General Mills, Kellogg Company, the Kraft Heinz Company and PepsiCo – Walmart is offering three easy ways for everyone to take action against hunger and help families in their own communities through social, online and in-store participation.

  1. Purchase: For every participating product purchased at U.S. Walmart stores from April 17 through May 17, the supplier will donate the equivalent of one meal ($0.09) on behalf of a Feeding America member food bank, up to applicable limits. For every Discover card transaction made at Walmart and Walmart.com during the campaign period, Discover will donate the equivalent of one meal (9 cents) to Feeding America and its network of member food banks, up to $1 million. See Walmart.com/fighthunger for further details.
  2. Online Acts of Support: Generate meals for Feeding America food banks by engaging with the “Fight Hunger. Spark Change.” campaign on social media.  For each online act of support, Walmart will help secure 10 meals (an equivalent of $0.90) for Feeding America on behalf of member food banks, up to $1.5 million. Online acts include:
    • Facebook – Create original content that uses #FightHunger; like, share and/or react positively to campaign content; click on Walmart provided campaign content.
    • Instagram – Create or share content using the campaign hashtag #FightHunger; like or share Walmart generated campaign content.
    • Snapchat – Use Walmart provided “Fight Hunger. Spark Change.” filters.
    • Twitter – Create original content that uses #FightHunger; like, share and/or make a campaign tweet a favorite; retweet a message featuring the campaign hashtag #FightHunger; click on Walmart provided campaign content.
  1. Donate at the Register: Donate to the Regional Food Bank at the register during checkout.

“This campaign is an important part of our ongoing commitment to helping families who struggle with hunger,” said Kathleen McLaughlin, president of the Walmart Foundation and chief sustainability officer for Walmart. “Together with suppliers, customers and friends at Feeding America, we’re dedicated to making a positive difference in the lives of those who live and work in the communities we serve.”

This is Walmart’s 11th year working with Feeding America nationally to fight hunger and the 4th annual “Fight Hunger. Spark Change.” campaign. Last year, the Regional Food Bank of Oklahoma received $177,100 dollars from Walmart’s campaign to fight hunger.

To learn more about the campaign, visit www.walmart.com/fighthunger.

Established in 1980, the Regional Food Bank is the largest private, domestic hunger-relief organization in the state of Oklahoma. Last fiscal year, the nonprofit distributed 52 million pounds of food and products through a network of more than 1,300 schools and charitable feeding programs in 53 central and western Oklahoma counties. For more information about the Regional Food Bank visit regionalfoodbank.org or call 405-972-1111.

About the Regional Food Bank of Oklahoma
The Regional Food Bank of Oklahoma is the state’s largest private, domestic hunger-relief organization and a member of Feeding America’s network of Food Banks.  The nonprofit provides enough food to feed more than 126,000 hungry Oklahomans each week through a network of more than 1,300 schools and charitable feeding programs in 53 central and western Oklahoma counties. Since its inception in 1980, the Regional Food Bank has distributed more than 587 million pounds of food to feed Oklahoma’s hungry.  For more information, visit http://www.regionalfoodbank.org; find us on Facebook at www.facebook.com/regionalfoodbank or follow us on Twitter at www.twitter.com/rfbo.

About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate.  Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

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